Rule29 had the privilege of redesigning the Make-A-Wish logo in 2017. We’re excited to announce that the new logo design and brand identity won an Award of Excellence in the 2019 WOLDA awards. The 10th annual worldwide competition is for logos and business stationery and featured entries from 36 counties.
We created the Make-A-Wish logo to create a stronger presence for the brand while still maintaining the sincerity and imaginative appeal of the old logo. Along with the logo, we considered the Make-A-Wish’s messaging, collateral, and photography, resulting in an updated brand identity system. We are honored to have the Make-A-Wish logo and stationary recognized by WOLDA!