Multicolored balls with different numbers on them relating to our rule numbers
Multicolored balls with different numbers on them relating to our rule numbers
Rules 1–28

Things We’ve Learned Along The Way

The one topic we get asked about more than any other is the story behind our name. While the 29th Rule may remain shrouded in mystery for a bit longer, we wanted to share a few of the other rules we choose to live by. Enjoy our take and expression of how we see the world and please share and let us know your favorite!

A map with a wild dotted line trailing off and eventually leading to the destination

01

Know Where You Are Going.
A series of "Why"s written in different fonts

02

Demand Meaning.
A burger asking a bottle of ketchup "Does this plate make my buns look big?"

03

Tell the Truth.
A heart nested within a head, nested within a house, nested within planet Earth

04

It’s Not About You.
A person bungie jumping. Around them are hand-written affirmations.

05

Be Committed to What You Do.
A couple of loved ones hugging atop a pile of material possessions.

06

Put People First. Things Second.

07

Trust Yourself.
A single potted cactus against a green background.

08

Keep Something Green Alive.
A heart icon talking to another heart icon

09

Call Your Loved Ones.
A man attempting a pull-up on a metal bar. His arms are shaking and he's sweating profusely.

10

Break a Sweat.
A set of ears set against a teal background.

11

Listen more, talk less.
Cyberpunk car with a bumper sticker that reads "How's My Driving?"

12

Ask for Feedback
A boarded-up cave entrance, guarding treasure.

13

Deliver the Bad News First.
A smartphone with a music app opened, showing a playlist

14

Listen to Fresh Tunes.
A glowing greater-than symbol set against a mountainous backdrop

15

Thou Shalt Believe in Something.
A multi-seat bicycle with five sets of pedals.

16

Play Well with Others.
A row of glasses filled with semi-transparent, swirling water. A large water jug with a drinking spout is in the center with four makers with motivational phrases to hydrate.

17

Pee Clear, Daily.
A friend offering another friend a piece of cake. The cake has "Sorry" piped on top of it.

18

Forgive.
A person relaxing on the beach, drink in hand, and feet in the water

19

Take Vacations.
The words "Pay Attention" on a blue background with arrows pointing towards the text

20

Pay Attention to the Little Things.
A desktop computer with broken shackles coming off of each side of the monitor.

21

Don’t Be a Slave to Email.
A mother and child giraffe. The child is reaching for a falling apple.

22

Eat Well.

23

Sometimes You Need to Say “No” to Good Things.
A row of people working, with the middle person focused, and the other two looking towards her

24

Don’t Look Sideways.

25

Celebrate Big and Loud and Often.

26

Clean Your Desk.
A double-exposure image of a woman's head with aeronautical imagery masked within it

27

Make Learning a Priority.
A series of statue busts, with a placeholder on a pedestal that reads "You"

28

Build a Legacy.