Blog Post
The Importance and Process of Getting to Know Your Target Audience
Note: This article is the first of a two-part series meant to guide you through the process of better understanding your targ...
Note: This article is the first of a two-part series meant to guide you through the process of better understanding your targ...
As we mentioned in The Importance and Process of Getting to Know Your Audience, Part 1 , there are several tried-and-true met...
Think of a popular sports brand… Some of the common names that spring to mind probably include Adidas, Nike, Under Armour, or...
A Nielsen survey found that nearly 60% of buyers prefer to purchase new products from a brand they know. This indicates just...
One of the more interesting (and sometimes awkward) parts of my job this past year is that I’m now on the other side of...