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Wills’ name is not a typo.

Connect with Wills

Wills (or Wilson, the Sweet Potato, or Sweet Willy Style as he’s known here) joined the team with a background in small business and startups as a transplant from Virginia Beach, Virginia. As Rule29’s Brand Strategist, Wills relies on his unique blend of insatiable curiosity and forward-thinking creative perspective to help clients leverage design and strategy to move those needles.

An avid musician, surfer (when he’s not in Chicago), and vintage motorcycle geek, Wills gets excited about anything that creates a culture of interesting, gritty, and passionate people. In his free time, Wills can be found browsing record stores or searching for Chicago’s best brunch spot. One day he hopes to understand by Oasis broke up.