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Transforming a Brand

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We are honored to announce Rule29’s development of brand identity and strategy for the international organization, Make-A-Wish, won silver from the Transform Awards of North America. The award recognizes best practice for brand development within a charity, NGO, or not-for-profit sector.  This project was unique not only due to its global footprint and unique needs but also to the missional needs and impact of this global rebrand. We were determined to maintain the established brand equity while providing an updated and more approachable look and feel. Winning this award is a nice recognition of the collective teams work, both Rule29 and the Make-A-Wish global team! Thank you Transform Awards.