Your brand guidelines are your instruction manual.
A good brand guideline document should be focused and flexible. It should guide you with a refined strategy for today, tomorrow, or whatever 2021 brings. Here are some ways to make sure your brand guideline provides the answers you need to create a consistent and strong brand, without holding you back.
Your brand guidelines should tell everyone what your goals are and who you serve. This can be woven throughout the document to help retain attention and make sure the important information is read.
Showing how the brand is applied to print, digital, and environmental is critical. This ensures that those pieces fall in line with the brand as they create new pieces. As the world changes, your brand will too. Make sure everyone is on the same page.
In every brand guide, rules for typography, brand colors, logo usage, etc. are non-negotiable. If brands start using a variety of different styles, consumers will have different perceptions of the brand.
If you are searching for that trusty brand guide that meets the best of both worlds, give us a call, shoot us an email, send a carrier pigeon. We are ready to get to work when you are.