Artemis Teas
Artemis Teas & Botanicals meticulously crafts small-batch blends with mindful precision, aiming to awaken the senses, ignite imagination, and promote vibrant well-being. Committed to overall wellness, they guarantee that their teas are beneficial for both individuals and the environment.
Industry
Services Provided
Brand Audit
Messaging Strategy
Competitive Analysis
Design Thinking
Material Audits
User Experience
Market Research
Logo Design
Brand Identity
Iconography
B2C Website Design
Brand Identity
Product Packaging
Retail Merchandising
Label Design
Specialty Packaging
Interior and Exterior Signage
Project Overview
Challenges
Artemis Teas identified opportunity to expand into retail, wholesale, bulk, and online markets after initial local success
Approached Rule29 for branding and packaging to preserve environmental commitment and elevate brand to national presence
Required branding and packaging suitable for professional appearance on store shelves
Solutions
Crafted refreshed logo featuring handcrafted illustration of Greek goddess Artemis, reflecting artisanal essence of tea
Packaging design for each blend incorporates distinct colors and identifying runes, with two bag styles: ancient medicine and archetypal
Opted for compostable laminated kraft bags to align with eco-friendly goals, boasting industry's highest percentage of compostable material by weight
Results
Refreshed logo and packaging design elevated Artemis Teas' brand presence, reflecting artisanal essence and eco-friendly goals
Incorporation of distinct colors, identifying runes, and compostable materials enhanced brand visibility and sustainability efforts
Successful implementation positioned Artemis Teas for national presence in retail, wholesale, bulk, and online markets, furthering their growth and market reach
The Power of the Rebrand
We designed an updated logo featuring a handcrafted illustration of their namesake Greek goddess, bow drawn heavenward in an aspirational pose, with a style that reiterates the artisanal quality of the tea. Each tea is hand-blended and mindfully crafted with unique purpose and flavor.
Logo Before
Logo After
Attention to Detail
The packaging design for each blend includes its own color and an identifying rune. The bags feature one of two styles, distinguishing between the two tea types: ancient medicine (featuring a woodcut of various tea ingredients) or archetypal (featuring a woodcut of Artemis). To meet their sustainability needs, we sourced a compostable laminated kraft bag that features the industry’s highest percentage of compostable material by weight.
Original Packaging
Redesigned Packaging
User Experience
Beyond branding and packaging, we helped Artemis establish an easy-to-use e-commerce website– simultaneously conveying the core brand and also making the purchasing process effortless. We also expanded the brand into signage, banners, and business cards to assist with Artemis’ sales efforts.
The Results Are In
Rebranding tripled Artemis’ revenue and landed them on store shelves across the nation. Their clientele grew from a hyper-local Omaha market to national markets in more than a dozen states, from Hawaii to Washington, D.C. Wholesale purchasing increased tenfold, expanding to include coffee and tea shops, retail, restaurants, yoga studios, and corporate offices.
12
New states of distribution
10x
Increase in wholesale sales
300%
Revenue growth