About Us
At Rule29, we’re more than a creative agency—we’re your partner in growth. As part of the O’Neil family and proudly employee-owned, we specialize in crafting marketing and brand strategies that don’t just tell stories—they drive results. We simplify complex narratives, exceed expectations, and create brands that build lasting, meaningful connections with audiences. Our approach goes beyond the surface, diving deep to uncover insights that matter most. Dependable and driven, our team is committed to seeing what others don’t—delivering unique perspectives that help your business not only stand out but thrive in meaningful and measurable ways.
Our Values
01. Plan for Success
Our definition of success is more than just profit. Success is purposeful and planned for by the way we carry ourselves, conduct our business, create solutions, and impact the world.
02. Create Enthusiastically
We approach everything with openness and possibility; these are the tools we use to develop business and design solutions that are thoughtful, authentic, beautiful, and unique.
03. Positive Always
Every day, every project, every moment, we have a choice. We work in a way that is filled with gratitude, positivity, and an energy that enhances all who experience it.
04. Work and Live with Intention
We do what it takes to create solutions that are thoughtful, beautiful, unique, and beneficial to the business. Whether at work, at home, or out and about, we live passionately in our unique and personal ways.
05. Smarter Every Day
We strive to be smarter than the day before. We are always learning, and we look at the world strategically to arrive at fresh approaches with intelligent creative implementation.
06. Care Deeply
We pour our hearts into our days. We show up fully and are generous with our time, our talent, and our resources. We consciously choose to serve others, whether colleagues, clients, communities, or beyond. We are better together.
We don’t just talk the talk, we put it into action. Explore how we've translated our values into real-world actions.
Standing With Ukraine
The invasion of Ukraine has been devastating as families are separated, evacuated, and forced to fight for their lives. That is why we created a website where individuals could purchase a poster and 100% of proceeds go to organizations making a direct impact to support Ukrainians who need it most.
Wheels4Water
From 2014 to 2020, Wheels4Water raised more than $1 million and helped more than 19,000 African people receive safe water, sanitation, and hygiene training. How did we do it? We combined our passion for making an impact with storytelling and networking and began fighting the global water crisis in tangible, lasting ways.