Blackberry Market
Blackberry Market gave us the opportunity to help craft the brand experience from the ground up and as they continue to grow. People buy with their eyes, and we wanted everything about the Blackberry Market experience to be thoughtfully and deliciously presented. We also wanted the brand to feel established right from the beginning.
Services Provided
Brand Audit
Messaging Strategy
Competitive Analysis
Design Thinking
User Experience
Market Research
Logo Design
Brand Identity
Iconography
B2C Website Design
UX and UI Development
Brand Identity
Product Packaging
Label Design
Interior and Exterior Signage
Space Planning
Project Overview
Challenges
Establishing a brand from the ground up for Blackberry Market as a new business
Crafting a brand presentation reflecting approachability and established reliability
Expanding and modernizing the brand for new locations and designing product packaging
Solutions
Infusing consistency, warmth, and playfulness into every facet of the brand presentation
Selecting a harmonious color palette to create a cohesive and familiar visual language
Meticulously designing table number signage to serve both functional and aesthetic purposes, contributing to an inviting atmosphere
Results
Incorporation of a harmonious color palette creating a cohesive visual language aligned with the brand's identity
Thoughtful design of table number signage contributing to an inviting atmosphere and overall aesthetic
Brand presentation reflecting elegance and taste, while instilling warmth and playfulness for consistent patron experience
Thoughtful Food, Delicious Brand
Rule29 took the helm in designing both iterations of Blackberry Market's logos, with the new emblem serving as the catalyst for the company's profound rebranding journey. The transformative impact of the redesigned logo extended far beyond a mere visual update, signifying a holistic evolution that reshaped Blackberry Market's entire brand identity, which included business cards, letterhead, and stationery.
Logo Before
Logo After
4
fully branded locations across two states
9.1K
Facebook Followers
8.8K
Instagram followers
97%
of all Blackberry Market's website traffic is from users on a mobile device
We are not going to lie…
We count the amount of Blackberry coffee cups we see out on the streets on any given day as compared to other-large-chain options and are thrilled our packaging can stand up against the options.
Bob Davidson
Owner, Blackberry Market
We partnered with Two Hands Interiors, to decide how to bring both warmth and a casual, playful atmosphere to the market itself.
We talked extensively to the Blackberry Market team, and we used the quote “The table is the place where you connect and belong” to inspire the approach our team would take to create an inviting brand experience.
A Website Catered for On-the-Go Ordering
When Blackberry Market was ready to expand, we gave the brand a fresh update, making it more digital-friendly, flexible, and applicable. We improved the web experience and redesigned it to be more mobile-friendly and able to easily work with multiple locations. Using key elements of the original brand – such as color, voice, friendliness, and aesthetic – we made the brand more robust and ready for future expansion.
With our photography partner, Wonderkind Studios, and have provided 1,000+ stunning food images for the Blackberry Market team to utilize across the website, social media channels, and advertising opportunities.
