Deltran
Established in 1965, Battery Tender® by Deltran has emerged as a trusted source for discerning car enthusiasts, power-sport experts, and dedicated drivers seeking top-notch quality in batteries and high-performance accessories.
Services Provided
Messaging Strategy
Brand Guidelines
B2C Website Design
SEO Strategy
Social and Digital Strategy
Social Media Marketing
Social Media Management
Digital Platforms
Content Creation
HTML Emails
PowerPoint Presentations
Brochures and Sales Collateral
Photography
Live Action Video
Animation and Motion Graphics
Script Development and Voice Over
Print Advertising
Digital Advertising
Product Packaging
Project Overview
Challenges
Rule29 utilized our expertise to enhance Deltran's audience engagement and online presence
Crafted a robust social media strategy incorporating impactful video production, captivating packaging designs, and targeted digital advertising campaigns
Aimed to build lasting connections across diverse digital platforms, including Amazon, and through engaging HTML campaigns
Solutions
Implemented a comprehensive solution by creating and refining Battery Tender® by Deltran's brand guide
Brand guide served as a foundational document encompassing updates to the brand's voice, color palette, imagery, and graphic applications
Intention was to establish a cohesive and recognizable brand identity for consistent application across B2B and B2C communications
Results
Collaboration between Deltran and Rule29 led to significant improvements in Battery Tender® by Deltran's online presence and audience engagement
Transformation enhanced brand's visual appeal, resulting in strengthened brand identity and improved audience engagement
Increased visibility on e-commerce platforms like Amazon positively impacted sales and reputation, expanding reach to new and diverse audiences
Start With Trust
With a rich history spanning decades, Battery Tender® has consistently delivered reliability and excellence to a diverse community of automotive and power-sport enthusiasts. Whether it's catering to the needs of passionate car aficionados or providing essential power solutions for drivers prioritizing quality, Battery Tender® by Deltran stands as a longstanding and reputable provider in the realm of high-performance automotive accessories.
Brand Book
Battery Tender® is sold by various third-parties and so it is important the brand’s integrity is upheld for a consistent and reliable brand experience. Rule29 created a comprehensive brand guide that defines all elements of the Battery Tender® brand from the story and voice to logo-use and photography.
Prime Marketing
To highlight product features succinctly, we designed the Battery Tender® Amazon A+ pages. Utilizing a mixture of product and lifestyle imagery, users can quickly understand best-use applications for each battery type and product.
Strengthened brand identity, enhanced audience engagement, and increased visibility on e-commerce platforms like Amazon led to tangible results.
Consistency is Key
Rule29 created a style and calendar for the Deltran team to connect with the ideal Battery Tender® consumer.
17%
Increased conversions
100+
Assets created
15%
Increased site visitors
Monthly HTMLs
Rule29 has worked with the Deltran team on establishing a consistent HTML messaging calendar to engage with their B2B and B2C customers as through research, it was found more communication from the brand was desired.
Battery Tender Video
Launching a New Brand
Hyperion® is a new brand focusing on accessories and safety products for your vehicle. We have worked on establishing a cohesive brand look and feel through digital pieces such as digital ads, HTML emails, and social media.
Packaging Extension
To launch the new products, Rule29 created a sleek and product-focused packaging design that can be extended throughout later products in the line.