Fellow
Fellow stands as an outsourced bookkeeping partner, dedicated to managing clients' financial records while they focus on growing their businesses. Functioning as an extension of their clients' teams, Fellow provides the support and expertise needed for effective business operations.
Industry
Services Provided
Brand Story
Messaging Strategy
Name Development
Logo Design
Brand Identity
Identity Management
Iconography
B2B Website Design
Content Creation
HTML Emails
Google Slide Presentations
Sales Collateral
Animation and Motion Graphics
Project Overview
Challenges
Establishing a brand identity that reflects reliability, expertise, and client-centered service
Resonating with a diverse clientele, ranging from small businesses to larger enterprises, each with unique bookkeeping needs and expectations
Solutions
Developed a comprehensive brand strategy, including brand story, messaging, and logo design
Created sales materials and a B2B website design to ensure a cohesive brand experience
Results
Positioned Fellow as a leader in outsourced bookkeeping services
Boosted overall engagement metrics and attracted new clients
Established long-term client partnerships, leading to repeat business and referrals
Personifying Partnership
Fellow's logo and brand identity were meticulously crafted to embody the company's ethos of partnership and reliability in bookkeeping. The goal was to create a visual identity that not only showcases Fellow as a capable and friendly ally in managing businesses' financial needs but also communicates a sense of sophistication and trust.
The wordmark was designed to convey a feeling of support and education, reassuring clients that Fellow is there to lighten their load and help them run their businesses efficiently. The custom letterforms in the logo evoke a sense of tradition and trust, while the overall design exudes a contemporary feel, signaling Fellow's innovative approach to bookkeeping.
By personifying the numbers game and offering a helping hand, the logo and identity design communicate Fellow's commitment to providing high-touch, relational service that demystifies bookkeeping for its clients.
I have been blown away by the work of Rule29.
As a new business, their work on Fellow's brand and website elevated the company to a new level of professionalism that I simply could not have imagined. It wasn't until R29's development of our brand and website that I felt like a legitimate player in our industry. 10/10 recommend.
Alexis O’Dea
Director, Fellow
A Website to Help Simplify the Financial Narrative
The B2B website design for Fellow is a testament to the brand's commitment to simplifying bookkeeping for its clients. With a user-friendly interface and a clean, modern aesthetic, the website serves as the digital cornerstone of Fellow's brand identity.
It is designed to engage business leaders by offering an easy navigation experience that guides them through Fellow's comprehensive bookkeeping services, from initial assessments to customized plans.
