Kalamazoo College
Rule29 worked with the Kalamazoo College team to reimagine their critical admissions materials and touchpoints. From messaging development to print and digital creative, we helped reposition K as a sought after institution and a great investment for students’ futures.
Industry
Capabilities
Services Provided
Campaign Strategy
Messaging Strategy
Copywriting and Editing
Brochures and Sales Collateral
Print Production Management
Project Overview
Challenges
Rule29 collaborated with Kalamazoo College to enhance admissions marketing efforts
Infused personality and creativity into messaging and admissions collateral to engage prospective students
Aimed to forge authentic and emotional connections with families, ensuring a lasting impact beyond traditional marketing approaches
Solutions
Implemented the admissions campaign tagline "Turn Four into More" to breathe life into the concept
Infused vibrant colors, full-bleed imagery, and subtle textures across admissions materials to capture Kalamazoo College's unique charm
Created a visual narrative showcasing Kalamazoo College's distinctive character and academic excellence
Results
Strategic visual overhaul resulted in heightened engagement and resonance among prospective students
Admissions materials infused with personality and creativity effectively communicated Kalamazoo College's offerings
Collaboration demonstrates the effectiveness of a thoughtful and dynamic approach to admissions marketing, leaving a memorable impact on both Kalamazoo College and its prospective student community
Turn Four into MORE
Since their founding in 1833, Kalamazoo College has remained a leading liberal arts and sciences college nationally, offering students high-quality education, superior value, and life-changing experiences. With their innovative K-Plan, Kalamazoo College seeks to open students’ eyes to the world, help them experience things that they may not have imagined were possible, and prepare them for a successful life after college.
Success Beyond Numbers
A life-changing letter needs to needs to make a bold statement. And Kalamazoo College was ready to make a change. The clean, modern aesthetic presents the College as a future-focused and progressive institution. Large typography and eye-catching color choices make Kalamazoo College’s new admissions packet one that students will remember for a lifetime.
The Future is Bright
Using vivid colors, full-bleed imagery, and hints of texture, we sought to illustrate Kalamazoo College’s quirky charm and reputation for academic excellence in a balanced way.
