case studies >Matchstick

Matchstick

Formerly known as Core Ventures, Matchstick underwent a strategic rebranding led by Rule29, resulting in a fresh identity and approach to recruiting. Matchstick now stands as a partner to ambitious organizations, alleviating the hiring burden by owning all aspects of the process and prioritizing strong culture matches.

Industry

Products and Services

Capabilities

StrategyBrandingPrintDigital and Social

Services Provided

  • Brand Story

  • Messaging Strategy

  • Name Development

  • Logo Design

  • Brand Identity

  • Identity Management

  • Digital Platforms

  • Google Slide Presentations

  • Sales Collateral

Project Overview

Challenges

  • Establishing a brand identity that accurately reflected its core values of reliability, expertise, and client-centered service

  • Resonate with a diverse clientele, ranging from small businesses to larger enterprises, each with unique hiring needs

Solutions

  • Conducted a comprehensive rebranding effort, which included renaming the company as Matchstick

  • Designed a logo to symbolize energy and partnership

  • Extend the brand to various materials to ensure a cohesive experience across both print and digital marketing

Results

  • Strategic rebranding established Matchstick as an emerging leader in the recruiting industry, highlighting its emphasis on culture fit and expert hiring guidance

  • The new brand has boosted team engagement, and reinforces Matchstick's reputation as a reliable and innovative recruiting partner

Igniting Transformation

While the original Core Ventures logo represented traditional business values, it lacked the dynamic and approachable feel necessary for a modern recruiting firm. In contrast, the new Matchstick logo captures the essence of innovation and approachability. 

Featuring a lit match as the logomark, it symbolizes the spark of potential in every hire and the ignition of growth within companies. This striking visual transition not only highlights Matchstick's unique approach to recruiting but also serves as a beacon for companies seeking a partner that values culture fit and expert hiring guidance. The redesigned logo is a bold statement of Matchstick’s commitment to "Recruiting Done Differently," and reflects a fresh, energetic perspective in a competitive industry.

Logo Before

Logo After

After years of considering a rebrand (and hesitating!), Rule29 guided us through the process with a steady hand and we're glad we made the change. 

Thanks to their creative touch, we are leading with a brand that resonates with our work and internal culture.

Alli Horst

CEO, Matchstick