O-Cedar
In the realm of cleaning technology, the choice of tools is often overlooked. To underscore the significance of its user-friendly products, we initiated social media and digital campaigns that spotlight how O-Cedar's cleaning tools transform houses into comforting homes.
Industry
Services Provided
Campaign Strategy
Social and Digital Strategy
Social Media Marketing
Digital Platforms
Live Action Video
Animation and Motion Graphics
Commercials
Sizzle Reels
Digital Advertising
Project Overview
Challenges
Addressing misconceptions about user-friendly tools vs. complex alternatives
Reaching a diverse audience and ensuring widespread awareness
Devising targeted strategies to overcome challenges and promote O-Cedar's products
Solutions
Creating informative content to showcase the efficiency of user-friendly tools
Tailoring campaigns to resonate with diverse demographics
Utilizing targeted marketing channels to ensure widespread awareness
Results
Significant increase in consumer engagement
Substantial boost in sales data
Strengthened market presence and expanded customer demographics
It Feels Great to Feel at Home
When it comes to cleaning technology, the tools you use may be the last thing you think about. To emphasize the importance of its easy-to-use products, we developed social media and digital campaigns to show how O-Cedar’s cleaning tools make home feel like, well, home. The imagery and messaging both showcased the process of cleaning and the enjoyment of living in a refreshed space.
Clean Like a Pro
Amazon store pages are one of the best opportunities to educate customers about your company’s values and products. Rule29 partnered with O-Cedar to update their ProMist® MAX Microfiber Mop brand page to highlight the benefits of this leading product. Now, consumers are able to read the quick clean features, see the mop in action, and review related products, all in one place.
Clean Better with ProMist® MAX
Take the Stress Out of the Mess
Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed some of the most frequently visited landing pages to align with the recently updated brand. With custom photos, engaging content, and clear calls to action, these pages communicate O-Cedar’s brand promise, building customer loyalty, and expediting the path to purchase.