case studies >Rebar

Rebar

In a world where digital presence defines business success, Rebar, a premier website and software development firm, sought to revolutionize its brand to embody the strength, innovation, and forward-thinking required to lead in the digital age.

Industry

Products and Services Technology

Capabilities

StrategyBrandingWebsitesDigital and Social

Services Provided

  • Brand Audit

  • Brand Story

  • Messaging Strategy

  • Name Development

  • Logo Design

  • Brand Identity

  • Identity Management

  • Iconography

  • B2B Website Design

  • Information Architecture and Sitemaps

  • Social Media Marketing

  • HTML Emails

  • Google Slide Presentations

Project Overview

Challenges

  • Establish a brand identity blending advanced technological robustness with modern design aesthetics

  • Resonate with a diverse clientele, including creative agencies, small businesses, entrepreneurs, and funded startups

  • Cater to each group's unique demands and visions for their digital journey

Solutions

  • Crafted a cohesive brand identity strategy, blending technological robustness with sleek design through a sculpted steel wordmark and monoline elements

  • Extended the strategy to a wide range of deliverables, including brand audits, messaging strategies, and a redesigned B2B website

  • Tailored solutions to meet the needs of diverse personas, from small businesses to high-growth startups

Results

  • Strategic decisions positioned Rebar as an innovator, significantly boosting engagement metrics

  • Established deep-rooted client partnerships, fostering repeat business and referrals, and fueling growth

  • Enhanced brand identity enables Rebar to navigate future digital innovations, empowering businesses across the digital realm

Building a Solid Structure

Rule29 dove deep into creating a brand identity that not only resonated with Rebar's ethos of resilience and elegance in simplicity but also set a new benchmark in digital transformation. The sculpted steel wordmark demonstrates strength and structure that is the hidden framework making Rebar products timeless. The monoline bends give a modern, controlled finish to create the exoskeleton of a strong brand.

We cannot express enough how thrilled we are with the logo and brand that Rule29 crafted for Rebar.

Their team skillfully blended high-tech elements with the concept of rebar in construction, perfectly reflecting our mission as a software development company to build strong digital foundations for our clients. Rule29's work effectively captures our core values and essence, making our brand identity not only clear but also meaningful both internally and externally. We’re truly thankful for their exceptional talent and the insightful way they brought our brand to life.

Daniel Nice

Director of Software Engineering, Rebar

A Structured and Sophisticated Web Presence

The Rebar website design juxtaposes two visual layers – a rigid structure and a polished top layer. Alternating between these visuals expands on Rebar's attention to systems and frameworks for stability, but also the refined final product. Dark and light themes throughout help visually break up sections to help users navigate through the content, and monoline details reinforce the rebar metaphor with a deep-space twist.

View Website

Recognition

Winner for Brand Development in the Graphic Design USA American Graphic Design Awards.