UNICEF Won't Stop
UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfill their potential from early childhood through adolescence. They never give up, no matter the global state.
Industry
Services Provided
Campaign Strategy
Logo Design
Iconography
B2C Website Design
Social Media Marketing
Digital Platforms
HTML Emails
Custom Illustrations
Animation and Motion Graphics
Event Marketing
Sales Decks
Project Overview
Challenges
UNICEF USA partnered with Rule29 to address challenges posed by COVID-19, seeking innovative solutions to sustain their mission
Rule29 collaborated to create impactful virtual experiences amid pandemic-induced restrictions
Virtual alternatives were devised collaboratively to ensure continuity of UNICEF USA's life-saving initiatives in the face of pandemic challenges
Solutions
Rule29's dedication to sustaining UNICEF USA's impact remained unwavering despite pandemic challenges
Partnered closely with UNICEF USA to orchestrate an extraordinary one-night-only virtual event
Played a pivotal role in generating anticipation through diverse messaging strategies, digital platforms, and social assets to inspire attendance and donations
Results
Collaborative efforts during the one-night virtual event for UNICEF USA yielded remarkable outcomes
Carefully crafted messaging strategies, digital initiatives, and engaging social assets drew substantial attendance and triggered a surge in generous donations
Event surpassed initial expectations, highlighting UNICEF USA's resilience and adaptability in overcoming challenges
A Virtual Event to Help Children Worldwide
With the challenges of COVID-19, it was harder for UNICEF and many other nonprofits to lift up those that need it most. Rule29 worked with their team to build excitement for the event through a variety of messaging, digital, and social assets and announcements to encourage attendance and donations.
30+
Celebrity guests and musicians made an appearance
190+
Countries supported
$650K
Raised during the event broadcast to help children in need
Impact Through Digital Media
We created a pitch deck to further allow UNICEF to gain exposure and support from key advocates of the UNICEF mission. The deck included specific details about the event and who was performing in each segment, all within a beautifully designed, digital presentation.
You're Invited
We created a series of HTML emails, ranging from save the dates to invitations to appreciative follow-up emails. Animated header graphics, custom iconography, and bold calls to action created a dynamic and informative digital experience.
