Celebrating 25 Years of Making Creative Matter and an Exciting New Chapter

For 25 years, Rule29 has been dedicated to a simple but powerful mission: Make Creative Matter®. From brand strategies that break through the noise to solutions that inspire and connect, we’ve worked tirelessly to help brands tell their stories with impact and purpose.

As we celebrate our 25th anniversary, we’re reflecting on what has fueled our journey—bold ideas, a commitment to work that makes a difference, and partnerships built on trust and a shared vision. One of our longest and most rewarding partnerships has been with O'Neil. For 24 years, they’ve been more than a production partner—they’ve been co-creators in bringing ideas to life. Whether it was a groundbreaking campaign or a design-for-good project, our collaboration has always been guided by a shared passion for excellence.

That’s why we’re thrilled to announce that Rule29 is now officially part of the O’Neil family. But make no mistake—Rule29 isn’t changing who we are. We’re still the purpose-driven, award-winning creative brand agency you know and trust, now with expanded resources and capabilities to serve you even better.

"Having Rule29 officially join the O’Neil family is an incredible milestone," said Simon Beltran, CEO of O’Neil and Rule29. "With Justin Ahrens and his talented team at the helm, Rule29’s passion for creativity and making an impact will continue to thrive. Together, we’re poised to deliver even greater value and innovation for our clients and community."

What This Means for You:

• Employee Ownership We’re proud to share that Rule29 is now an ESOP (Employee Stock Ownership Plan) company, reinforcing our dedication to building a purpose-driven organization where every team member has a stake in your success.

• More Resources, Same Heart By joining O’Neil, we’re enhancing our ability to offer end-to-end solutions without sacrificing the personalized service and creativity you expect.

• A Legacy of Collaboration Our 24-year relationship with O’Neil has proven that we’re stronger together. This partnership will help us make an even greater impact for your brand.

As we look ahead, our goal remains the same: to make creative matter in ways that resonate and drive results. Thank you for being part of our story. Here’s to the next 25 years of innovation, storytelling, and purpose.

Let’s Make Something Incredible Together

We’d love to talk about your brand needs and explore how our creative and strategic expertise can help your business thrive. Get in touch with us to start the conversation.

And if you’re looking for exceptional craftsmanship and print solutions, be sure to check out O’Neil Printing—where innovation meets tradition.