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Showing Results for: "brand-gap"

Blog Post

Building an Authentic Brand

...authenticity of the brand, when a rebrand is desired or an organization shifts in a different direction, the branding process...

Blog Post

Nicolas Cage and Brand Identity

...g around which your brand was created. People will associate feelings with your brand and story, for better or for worse. The...

Blog Post

The Other Side of the Table

...s not the core of a brand. A brand experience is a feeling. We have come to understand that Blackberry Market’s brand is...

Blog Post

Design Can Make or Break a Startup

...functional—a solid brand from the get-go that would have us sprinting right out of the gate. We were able to collaborate and...