While digital platforms offer unparalleled reach and immediacy, print media continues to hold a unique and valuable place in the marketing landscape. Whether it's a beautifully designed brochure, a thoughtfully-crafted direct mail piece, or a striking poster, print materials have the power to captivate attention and leave a lasting impression.
Print is Not Dead
Print offers a sense of credibility and authority that can be difficult to achieve through digital channels alone. A well-designed print piece conveys professionalism and expertise, instilling trust in the brand and its message. Print materials also provide a targeted and focused approach to reaching specific demographics, allowing you to tailor your messaging and design to resonate with your ideal customers.
Related Case Studies
Raffles Insurance
Founded in 1983 as a response to the limitations of traditional commercial insurance, Raffles pioneered a revolutionary model centered on shared risk, safety-focused operations, and long-term financial stability. Licensed in the Cayman Islands, Raffles combines the security of Zurich North America with the flexibility of an independent entity.
Industry
Services Provided
Brand Audit
Messaging Strategy
Competitive Analysis
Design Thinking
User Experience
Copywriting and Editing
Campaign Strategy
Brand Story
Messaging Strategy
Logo Design
Brand Identity
Identity Management
Brand Guidelines
Iconography
B2B Website Design
Database and HTML Development
UX and UI Development
Brochures and Sales Collateral
Annual Reports
Direct Mail and Invitations
Posters
Print Production Management
Infographics
Custom Illustrations
Live Action Video
Animation and Motion Graphics
Script Development and Voice Over
Event Marketing
Print and Digital Invitations
Pop-up Banners
Interior and Exterior Signage
Kalamazoo College
Rule29 worked with the Kalamazoo College team to reimagine their critical admissions materials and touchpoints. From messaging development to print and digital creative, we helped reposition K as a sought after institution and a great investment for students’ futures.
Industry
Capabilities
Services Provided
Campaign Strategy
Messaging Strategy
Copywriting and Editing
Brochures and Sales Collateral
Print Production Management
Stand With Ukraine
After Ukraine was invaded and forced to partake in an unnecessary war, we wanted to help in any way we can. Our response was a campaign, website, and limited edition poster with our partner O’Neil Printing, with all proceeds sent to global organizations helping those in Ukraine who need it most.
Industry
Capabilities
Services Provided
B2C Website Design
Poster
Custom Illustrations
Animation and Motion Graphics