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A leaf and water droplet rotating around each other
A leaf and water droplet rotating around each other
Green

We Can ALL Do Something for Our Wonderful World

At Rule29, we have a certain fondness for this little planet called Earth—our home. This fondness is what motivated us to become a Certified B Corporation® and to take steps toward protecting it, so that this generation, and every one after, will be able to enjoy it to the absolute fullest.

What We Are Doing

Our initial steps started by creating a culture of developing effective strategies to reduce our environmental impact while continuing to provide our clients with world-class brand design. This involves a measurable recycling process, carbon footprint tracking and goal-setting, employee and client education, sharing information, and environmentally friendly printing and coding practices with our selected vendor partners that we audit. We call this our Green Initiative.

Heating and Cooling

Part of our being a Certified B Corporation® has us using our Green Initiative to publish some key metrics for our environmental impact as an organization. While energy usage fluctuates throughout the year, we believe it’s helpful to at least track our usage and conserve where possible. While these numbers certainly don’t make up the full picture of our both positive and negative environmental impact, we feel they are an important guiding light for our progress. Big thanks to Nest for helping us track our energy usage.

2020
1451
2021
321.6

Energy Usage Over the Past Year

219 kWh
171 kWh
240 kWh
151 kWh
190 kWh
89 kWh
123 kWh
72 kWh
104 kWh
53 kWh
159 kWh
129 kWh
387 kWh
1 kWh
306 kWh
1 kWh
226 kWh
1 kWh
124 kWh
1 kWh
176 kWh
1 kWh
162 kWh
1 kWh
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Recycling

As far as green practices go, recycling is about as easy as it gets. Each year, we set goals to strive for, and sometimes we don’t meet them, but the effort and dedication still makes a difference. This is a breakdown of how we did, in pounds, between 2020 and 2021, so far.

Here is a helpful article on Electronic or E-Waste Recycling for those wondering what to do with those old electronic devices (E-waste is the fastest-growing source of trash in the world).

2021
2020
117.75
381.7

2020/2021 Recycling in Lbs.

74
69
64
59
54
49
44
39
34
29
24
19
14
9
4
0
58.95 lbs
30 lbs
39.92 lbs
25 lbs
20 lbs
19.5 lbs
12.35 lbs
11.25 lbs
17.55 lbs
10 lbs
50 lbs
22 lbs
55 lbs
1 lbs
11 lbs
1 lbs
35 lbs
1 lbs
40 lbs
1 lbs
30 lbs
1 lbs
20 lbs
1 lbs
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Composting

Composting not only turns your compostable items into something new and usable, but also reduces the amount of trash bags, time, and effort spent in waste management. Composting not only reduces landfill waste and incineration, thereby decreasing harmful emissions but also can get your whole team into pitching in. You can use the compost in office gardens, plants, or share it with the team to use at home or with your work neighbors.

Here is an article on work composting and here is an infographic of what you can compost. You can measure how your compost is doing by looking at key pieces of information like compost temperature, oxygen percentage, and moisture content. We use temperature for ours.

Temperature (F)
94
86
78
70
62
54
46
38
30
22
14
6
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec

Water Usage

One of our most precious resources so we are committed to tracking our usage. Our current target is to reduce our use by 5% every year. All businesses can do something—here is a great resource for ways you can.

386
Gal
Jan
484
Gal
Feb
317
Gal
March
305
Gal
April
345
Gal
May
310
Gal
June
0
Gal
July
0
Gal
August
0
Gal
September
0
Gal
October
0
Gal
November
0
Gal
December