Stories
Insights, Ideas, and Inspiration for What’s Next. We believe stories have the power to ignite change, challenge perspectives, and bring people together. That’s why we’ve created this space—to share bold ideas, fresh insights, and the experiences that shape the way we think, create, and lead.
Whether you’re looking for new ways to think about strategy, creativity, or the future of brand impact, this is where inspiration meets action. Here, we explore the moments that define great work, the lessons that fuel innovation, and the ideas that push boundaries.
AI Can Help—But Here’s How to Use It Responsibly Right Now
AI has become part of almost every business conversation. It drafts emails, builds proposals, summarizes meetings, and generates ideas in seconds. It saves time. It sharpens work. And for many of us, it has already become a silent teammate. But AI isn’t free. Every prompt you type uses electricity and water. On its own, a single request has a tiny footprint. At scale, across millions of daily prompts, the impact is significant.
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