Creative That Moves People and Brands Forward

Your brand isn’t just about what you sell—it’s about what you stand for. You’re not just building a brand—you’re shaping experiences, telling stories, and creating lasting impact. At Rule29, we don’t just strategize for today; we design for the future, helping organizations like yours rise above the noise with meaning and momentum. We believe in design that doesn’t just look good—it connects, challenges, and inspires. That’s how we help brands become unforgettable and Make Creative Matter®.

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Why Rule29?

Your Brand Deserves More Than Just Design—It Needs Strategy. Your brand isn’t just a logo or a tagline—it’s a dynamic ecosystem of experiences and connections. At Rule29, we go beyond aesthetics to align your brand with business goals, audience needs, and industry trends. With our Creative Matters® process, we develop cohesive, strategic solutions that resonate across digital, web, print, video, experiential, and marketing touchpoints. Whether you’re looking to redefine your brand, create meaningful content, or launch a bold new initiative, we’re here to make your brand work harder and smarter.

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For Y(our) Benefit

Branding with integrity. Creativity with intention. At Rule29, success isn’t just measured by profit, it’s defined by purpose. That’s why we helped launch ON Purpose, a framework and community that turns values into action. It gives leaders and organizations a simple path to align strategy, culture, and growth with what matters most. If your organization believes business should serve people and communities, not just profit, you’ll find a partner in us. Together, we create brands that perform in the market and make a real impact in the world.

Our Commitment To You

Featured Case Studies

Illinois Wesleyan University

What happens when a university with 175 years of history looks toward its next chapter? For Illinois Wesleyan University, the opportunity wasn't to become something different. It was to more clearly express what has always made the institution special, then bring that story to life for a new generation.

Rule29 partnered with IWU in Bloomington, Illinois, to evolve its brand strategy, visual identity, messaging, and creative communications. Together, we built a cohesive brand platform that honors the university's history while creating new opportunities to connect with students, alumni, faculty, donors, and the broader community. The result is more than a refreshed identity. It's a shared story and a practical system designed to help the university move forward with clarity, consistency, and purpose.

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Aven Hospitality

Aven Hospitality powers how hotels sell, distribute, and deliver guest experiences, with technology trusted by more than 35,000 hotels around the world. Formerly Sabre Hospitality Solutions, Aven launched as an independent company with a new name, a new brand, and team members in 20 countries.

Products and Services Strategy Artificial Intelligence Websites Video and Motion Print Experiences Packaging

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We make creative matter with some outstanding organizations

Kind words from our valued clients

Rule29 has been a great partner as we continue to develop our training materials and courses while maintaining the Great Wolf Lodge brand. They are committed to thinking through each aspect of our brand and developing materials that keep our new hires excited to dive into working with us. Rule29 truly feels like an extension of our team and is wonderful to work with.

Heather Dunn

Corporate Director of F&B Training & Development, Great Wolf Resorts

Latest News and Insights

Steven Hellerstands in front of a vibrant orange autumn tree, with a grassy field in the background.

The Design Of Seeing the World Through Design: Meet Steven Heller

Steven Heller spent 33 years at The New York Times and a lifetime using design to understand culture, politics, and people. In this episode, he talks about the underground press, propaganda, AI, curiosity, and what it means to let go of the things you spend a lifetime making.

Design Perspective Story Technology Recognition

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White gift boxes with a red ribbon angled on a green and blue gradient background

Your Holiday Gift Is a Brand Experience

Before you open a merchandise catalog or put your logo on another gift, ask: What would make someone feel we thought about them? At Rule29, that’s where the creative work starts. Read more to explore ways to approach your holiday marketing with more intention.

Branding Strategy Design