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Dive into the world of bourbon, discovering its intricate layers through engaging storytelling, stunning visuals, and expert insights.
In the dynamic world of brand marketing, agility, strategy, and creative excellence form the foundation of impactful campaigns. At Rule29, we are committed to breaking new ground and transforming how brands engage with their audiences. This ethos was central to the creation of O’N Creative, a brand agency established as the strategic and creative extension of O’Neil Printing, designed to enhance brand experiences through storytelling, AI integration, and a focus on human-centered strategies.
After 25 years of Making Creative Matter®, Rule29 is embarking on an exciting new chapter as part of the O’Neil family. Together, we’re combining decades of creative excellence with expanded resources to deliver bold ideas, innovative strategies, and purpose-driven solutions for your brand. Whether through impactful branding, storytelling, or flawless execution, our mission remains the same: to help your business stand out and connect in meaningful ways.
Rule29 unveils a new era, marking a bold chapter in our evolution. Learn why we decided to make a change and discover what it means for our clients and partners.
In today's polarized politics and competitive business landscape, the idea of collaboration seems distant. Yet, history shows that unity amidst differences is possible. "The Great Compromise" of 1787 and the partnership between GM and Toyota in forming NUMMI stand as prime examples. While political divides and business rivalries persist, these stories remind us of the power of dialogue and cooperation.
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere.
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere. In fact, I remember more about the
The American poet and activist Muriel Rukeyser said, “The universe is made of stories, not atoms.” A great story has the power to shift the way we look at a particular subject, idea, or person. There is no better example of this than through the
Visual Communication Solutions for the Citizens of KiberaKibera is the second largest slum in the world, located in Kenya, Africa. Home to one million people, Kibera has no drainage system, so standing rainwater becomes a breeding ground for
On March 19, Justin gave a talk to the Columbus Society of Communicating Arts on balancing a successful career and a passion for social causes. Justin challenged the audience to "Make Creative Matter" in the realms of design, entrepreneurism,
Rule29 was featured in Graphic Design USA for some of our work to create positive change through sustainability and collaboration with social causes. Justin was quoted as saying our efforts are not part of an initiative, but rather a natural day to
Rule29's creative director, Justin Ahrens, spoke with well known illustrative designer Von Glitschka at the 2010 Adobe MAX Conference. Justin and Von gave a talk called "See. Say. Do.", which focused on the two designers who are from different
Rule29 got to make new friends at the Eisner Museum, while presenting to Northwestern Mutual's Creative Team and some other friends. Rule29 presented their perspective on collaboration and showed it's many sample projects. It was a great afternoon
Rule29 was a recent presenter at AIGA Visual Voltage. Principal Justin Ahrens and Studio Manager and graduate of IA, Dan Hassenplug talked about self promotional collaboration. We were honored to be one of the guest speakers. This years theme of
Justin Ahrens and Terry Marks partnered for a breakout on being a dynamic duo during the collaboration process. The talk was entitled: WONDER TWINS - STALWART CREATIVE COLLABORATION. And if you missed it, you sadly missed Terry in
Fellowes is known for their Bankers Box and office supplies and wanted to design a brand new office products. They asked Rule29 to create the new brand that captures the story and aesthetic of a high-end, innovative, and beautifully designed office chair that will disrupt the ergonomic industry.
UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfill their potential, from early childhood through adolescence. And they never give up, no matter the global state. But with the
Rule29 is excited to have Justin Ahrens speak at the 2020 HOW Design Live conference this October. This will be Justin’s 14th time presenting at HOW, where he joins other creative professionals in sharing how good design can change the world. This
Hard to believe it's been ten years since I wrote and released Life Kerning. So in celebration of that anniversary, it's time to start a new idea as well as give away some copies for those who have not read it yet. Keep an eye out on each of our
Rule29 has been recognized as a top branding agency in Chicago by DesignRush, a platform dedicated to connecting brands with agencies that align with their vision and goals. Our inclusion highlights our commitment to exceptional collaboration and innovative branding strategies.
Rule29 is proud to have five of our websites recognized and featured in the 2023 Web Excellence awards.
AIGA brings design to the world and the world to designers through their latest initiative: a new professional certification program. As the design profession’s oldest and largest professional membership organization—with more than 70 chapters and
The Rule29 team is committed to how we can serve you better, turn possibilities into realities, and make creative matter for your organization.
Our collaboration with Sunday Strong, a nonprofit in Florida, is a testament to the transformative power of exercise. By providing free fitness classes for adults with intellectual disabilities, Sunday Strong is breaking barriers and fostering community health. We partnered with them to enhance their brand and create a web platform accessible to all, underscoring our commitment to inclusivity and awareness.
From refining messaging strategies and conducting competitive analyses to crafting a distinctive logo, developing brand guidelines, and redesigning a user-friendly B2B website – our multifaceted approach revitalized MicroAire's brand presence, fostering innovation and excellence in the dynamic realm of medical technology.
Discover our commitment to personal and professional growth at Rule29. Dive into our curated courses on LinkedIn Learning and catch select podcast episodes streaming now.
Debbie Millman is the creator and host of Design Matters, which is the world's first podcast about design and is known for it's wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought.
As the Obermann Public Scholar at the University of Iowa, David Gould helps students plot the course to their dream career and fulfilling personal life.