My Cause My Cleats Campaign x Good Tidings

It’s always an exciting moment when we get to see our work out in the real world, especially one that’s a part of a great cause. As part of the NFL’s My Cause My Cleats Campaign, San Francisco 49ers Quarterback Jimmy Garoppolo selected the Good Tidings Foundation as his charity last year. As a result, children at the LeRoy Neiman Foundation created artwork that was then designed onto the cleats by Jason Dooley.

Back in 2019, we developed Good Tidings’ new logo that also happens to be on the cleats of Jimmy Garoppolo. How great is that; a Rule29 logo representing an incredible campaign and cause. Jimmy signed his shoes, and that from the auction benefited the mission of the Good Tidings Foundation.

Visit the Good Tidings website to learn more about their mission.

To see more of our work with this amazing organization, view our Good Tidings case study.