About Us

Where Strategy Meets Creativity to Drive Impact. At Rule29, we’re more than a creative agency—we’re your partner in growth. As part of the O’Neil family and proudly employee-owned, we specialize in crafting marketing and brand strategies that don’t just tell stories—they drive results. We simplify complex narratives, exceed expectations, and create brands that build lasting, meaningful connections with audiences.

Our approach goes beyond the surface, diving deep to uncover insights that matter most. Dependable and driven, our team is committed to seeing what others don’t—delivering unique perspectives that help your business not only stand out but thrive in meaningful and measurable ways.

Let’s Work Together

We believe in making creative matter.

At Rule29, we craft brands that transcend the mundane, and resonate deeply with the desires and aspirations of their audience. Discover how understanding these desires allows us to create connections that are magnetic, drawing people closer and creating lasting bonds.

Making Creative Matter

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We all can make an impact.

As a Certified B Corporation® and employee-owned company, our commitment goes beyond just making a profit. Does your organization prioritize sustainable, responsible, and transparent business practices? If so, you can trust that Rule29 will uphold high standards of accountability and transparency, ensuring that our business operations are not detrimental to societal and environmental welfare.

Any business, given sufficient courage, can be a powerful force for good. Our aim is to help your business become increasingly profitable, enabling you to use that profit to make your business, community, and world a better place. We are so dedicated to this ideal that we've become a Certified B Corporation® and embraced an employee-owned model.

This combination signifies our promise to conduct business that strikes a balance between purpose and profit. By being employee-owned, we foster innovation and commitment as every team member takes pride in making an impact. This matters because it ensures deeper accountability, creative problem-solving, and a focus on sustainable, meaningful solutions. In all we do, we remain steadfast in considering the impact of our actions on employees, customers, suppliers, the community, and the environment. In essence, we hold ourselves accountable in every aspect to provide the best solutions for you, your customers, and the world at large.

What it means to B

When it comes to the environment it’s always a challenge, especially in this virtual/hybrid world on how we can best live this out as a company. Here are a few ideas:

Our Values

01. Plan for Success

Our definition of success is more than just profit. Success is purposeful and planned for by the way we carry ourselves, conduct our business, create solutions, and impact the world.

02. Create Enthusiastically

We approach everything with openness and possibility; these are the tools we use to develop business and design solutions that are thoughtful, authentic, beautiful, and unique.

03. Positive Always

Every day, every project, every moment, we have a choice. We work in a way that is filled with gratitude, positivity, and an energy that enhances all who experience it.

04. Work and Live with Intention

We do what it takes to create solutions that are thoughtful, beautiful, unique, and beneficial to the business. Whether at work, at home, or out and about, we live passionately in our unique and personal ways.

05. Smarter Every Day

We strive to be smarter than the day before. We are always learning, and we look at the world strategically to arrive at fresh approaches with intelligent creative implementation.

06. Care Deeply

We pour our hearts into our days. We show up fully and are generous with our time, our talent, and our resources. We consciously choose to serve others, whether colleagues, clients, communities, or beyond. We are better together.

We don’t just talk the talk, we put it into action. Explore how we've translated our values into real-world actions.

Standing With Ukraine

The invasion of Ukraine has been devastating as families are separated, evacuated, and forced to fight for their lives. That is why we created a website where individuals could purchase a poster and 100% of proceeds go to organizations making a direct impact to support Ukrainians who need it most.

See the Impact

Wheels4Water

From 2014 to 2020, Wheels4Water raised more than $1 million and helped more than 19,000 African people receive safe water, sanitation, and hygiene training. How did we do it? We combined our passion for making an impact with storytelling and networking and began fighting the global water crisis in tangible, lasting ways.

Code of Ethics

We believe our collective impact is strengthened by the type of clients we build relationships with and the projects we work on. We collaborate with clients in a variety of B2B industries and value working with positive people on positive projects. We screen projects on a case-by-case basis to ensure that they are a good fit with our values.

We initially evaluate projects rather than clients since many organizations are complex and often engaged in a wide range of activities. For example, it’s possible that we may decline one project while accepting another from the same client, depending on the parameters of each. There may be cases where the parent organization does not meet our ethical criteria in general, and this would lead us to decline all projects from that organization.

Read Our Code of Ethics