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In the dynamic world of brand marketing, agility, strategy, and creative excellence form the foundation of impactful campaigns. At Rule29, we are committed to breaking new ground and transforming how brands engage with their audiences. This ethos was central to the creation of O’N Creative, a brand agency established as the strategic and creative extension of O’Neil Printing, designed to enhance brand experiences through storytelling, AI integration, and a focus on human-centered strategies.
After 25 years of Making Creative Matter®, Rule29 is embarking on an exciting new chapter as part of the O’Neil family. Together, we’re combining decades of creative excellence with expanded resources to deliver bold ideas, innovative strategies, and purpose-driven solutions for your brand. Whether through impactful branding, storytelling, or flawless execution, our mission remains the same: to help your business stand out and connect in meaningful ways.
"How will you serve others?"In his talk for Creative Mornings Chicago, Justin took the attendees through the overall branding passion structure that Rule29 has used and has been refining over time. The case study for this talk was the four years of
On May 7th, Justin spoke at the HOW Design Live 2015 Conference in Chicago, Il. His talk, “Why Can Culture Be More Important Than Your Creative?” explore why a company's culture is potentially the most important (and most elusive) element for
R29 was honored to be a part of this wonderful team
Clutch, a platform that publishes verified client reviews of B2B service providers, has included Rule29 in their research of the best agencies in Chicago for a few years now, and we’re incredibly excited that we’ve been recognized once again as a
Creative Mornings is a community of creatives who meet one Friday morning a month in cities across the globe to connect, get inspired, and share creative knowledge while enjoying their morning coffee. Principal and Creative Director, Justin Ahrens,
Justin Ahrens, our Chief Brand Officer, has become a judge for the 2023 Muse Creative Awards, joining a panel of 40 exceptional creative leaders. This international competition attracts creative professionals from all over the world who aspire to
We are excited to announce that recently Rule29 was among the top in a competitive evaluation of creative agencies in Chicago by the B2B research firm Clutch.Clutch’s algorithm takes a number of factors into account when determining a company’s
Learn how Von Glitschka built Glitschka Studios with his diverse range of illustrative designs used by some of the most respected brands in the world.
Rule29 has been recognized as a top branding agency in Chicago by DesignRush, a platform dedicated to connecting brands with agencies that align with their vision and goals. Our inclusion highlights our commitment to exceptional collaboration and innovative branding strategies.
This episode we talk about what Vernon's family and community did to help him get to where he is at, and what we can all do to live out our unique hero to make a difference.
Many of us dream of creating a new path, a new career, or just some new life options, but more often than not they stay just that – dreams.
Kathy Eldon's life has been and continues to be, one of reinvention and transformation. Hear the story of a woman that has lived a life of adventure and it's fair share of tragedy, but through it all, her commitment to making the world a better place has stayed in focus.
AI isn’t new. By now, hopefully, you’ve been using it in some way—whether that’s helping organize information, generating ideas, or optimizing workflows. But have you considered how AI can work alongside design thinking to enhance your creative process? When integrated thoughtfully, AI can uncover insights, remove roadblocks, and accelerate innovation in ways that feel both natural and powerful.
Rule29 was honored by The Manifest as one of Chicago's most-reviewed agencies. We're proud of our impact on clients, communities, and creativity. Join us in our commitment to storytelling, overcoming challenges, and exceeding expectations.
Rule29 unveils a new era, marking a bold chapter in our evolution. Learn why we decided to make a change and discover what it means for our clients and partners.
Along with designers DJ Stout of Pentagram and Terry Marks of TMarks Design, Justin Ahrens judges the 2006 Pele Awards in Honolulu, HI. The most prestigious awards for creative professionals in our great island state.
For roughly five years, once a month, I had lunch with the same guy on the same day of the month at the same restaurant and at the same booth. And while many conversations are memorable, the following one greatly impacted the way I see the world.
For roughly five years, once a month, I had lunch with the same guy on the same day of the month at the same restaurant and at the same booth. Although we never deemed it a "mentor/protege" relationship (Seinfeld, anyone?), it was very much this. I
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere.
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere. In fact, I remember more about the
I've had the privilege of representing the team from Rule29 at several HOW Design Conferences, but this past conference in Boston was really special. I was able to give a presentation on Wonder, a word and a state of being that has grown near and
At Rule29, we recognize the profound appeal and creative potential of origami, the ancient art of paper folding. Beyond mere recreation, origami offers a stimulating mental challenge while producing delightful decorative pieces or thoughtful gifts. Our journey into merging graphic design with origami has been a recent but transformative endeavor.
The American poet and activist Muriel Rukeyser said, “The universe is made of stories, not atoms.” A great story has the power to shift the way we look at a particular subject, idea, or person. There is no better example of this than through the
At Rule29, we recognize the profound appeal and creative potential of origami, the ancient art of paper folding. Beyond mere recreation, origami offers a stimulating mental challenge while producing delightful decorative pieces or thoughtful gifts. Our journey into merging graphic design with origami has been a recent but transformative endeavor.
We can get inspired; we can learn how to upgrade our skills – but if we are not in the right culture, or helping to create the right culture, we are missing out on our best work opportunities.
In the last blog post, I explained "why" culture is important to your company. (If you haven't read it yet, make sure you catch up!)To summarize, I would like to challenge you to think about culture as something other than the physical output you
In 2020 we have all had to pivot the way we do things. One of those things being big events. Recently, our very own Justin Ahrens had the opportunity to speak at this year’s virtual Bend Design Conference. This conference featured many creative
Steven Morris is a trusted advisor, author, and speaker helping to build evolved brands and beautiful businesses. Along with his latest book, Beautiful Business, he has also launched a podcast that recently featured our Chief Evangelist, Justin
Melissa Coleman, also known as The Faux Martha, shares her journey navigating social media success while embracing a curious, present lifestyle. Join us as we delve into her story, exploring the balance of technology updates and the pursuit of ordinary magic.
David Wallace Haskins, an interdisciplinary artist based in Chicago, creates immersive installations and sculptures, challenging assumptions and exploring human interconnectivity through light, space, time, and sound.
After three (long) years, O’Neil Printing was able to welcome their clients and show off their new office! Their Open House focused on the past, present, and future of their business — highlighting the long history of O’Neil (115 years!), while
Whether times are good or if times are challenging there is a clear path to healthy culture, and you achieve this one step at a time. Let’s look at what it takes to get there.
Stefan Mumaw is a man of many talents. A tall, former college basketball player, jokester, creative, best-selling author, idea generator, LinkedIn instructor, cinephile (watches 120 movies a year), and storyteller.
In the last blog post, I explained "why" culture is important to your company. (If you haven't read it yet, make sure you catch up!)To summarize, I would like to challenge you to think about culture as something other than the physical output you