With over 12 years of executive leadership experience, Simon Beltran has built a career at the intersection of innovation, strategy, and collaboration. His expertise spans distribution, manufacturing, e-commerce, and digital communication, making him an invaluable force in helping organizations thrive in fast-changing markets.

As the CEO of both Rule29 and O’Neil Printing, Simon brings a dynamic approach to leadership, guiding teams across sales, marketing, product development, technology solutions, and client experience. His mission is to deliver exceptional value by combining technology-driven solutions with industry-leading print and marketing supply chain expertise.

Simon’s prior roles include serving as President and COO of 4over.com, where he played a pivotal role in the company's growth, and as VP/GM of Shutterfly Business Solutions, where he led large-scale initiatives that bridged creativity with technology. He’s widely recognized for his ability to scale businesses through cross-functional collaboration, integrated tech solutions, and process innovation, making him a trusted partner for clients and teams alike.

Outside of work, Simon lives for adventure. Whether cycling, trail running, or hitting the golf course, he enjoys staying active in the great outdoors with his wife, Althea, and their four children. A music enthusiast at heart, Simon loves concerts and appreciates music of all kinds—some might even call him a Swiftie. Balancing his professional and personal passions, Simon’s commitment to leadership and creativity continues to shape his journey and inspire those around him.