Our Team

Creativity Fueled by Collaboration. Innovation Powered by People. At Rule29, our team is more than a collection of creatives—we’re strategists, problem-solvers, and brand builders dedicated to helping organizations thrive. Every day, we come together to push boundaries, challenge ideas, and uncover what’s possible for the brands we serve. As an employee-owned company, we’re personally invested in the work we do, ensuring that every project is fueled by commitment, creativity, and collaboration.

We believe that diverse perspectives drive the best ideas. Our team reflects a commitment to inclusion across race, gender, age, identity, and experience, fostering an environment where authenticity, respect, and innovation shape every decision. When you work with Rule29, you gain a team that values your vision, listens deeply, and brings fresh, bold thinking to the table—because making creative matter starts with people who care.

We are strategists, designers, writers, dreamers, and storytellers.

Simon Beltran

CEO

View Profile

Justin Ahrens

President and Chief Creative Officer

View Profile

Natalie Ross

Vice President of Client Success

View Profile

Susan Herda

Creative Director

View Profile

Andy Sauder

Creative Director

View Profile

Natalie Abendroth

Operations and Accounts Manager

View Profile

Gary Lidman

Designer & Marketing Coordinator

View Profile

Want to join us?

We are always on the lookout for passionate individuals ready to contribute their unique skills to our team. Join us in shaping the future together!