Susan Herda

Creative Director

Susan wants to be a Disney princess when she grows up.

Creating clear, effective design demands focus, and Susan thrives at the intersection of creativity and strategy. With years of experience crafting engaging brands for businesses ranging from small startups to international powerhouses, Susan knows how to bring ideas to life in a way that resonates. Her passion for detail-oriented strategy ensures that every project—no matter the size—maintains strong visual communication while staying perfectly aligned with client goals.

Susan’s talent doesn’t stop at design. She’s also a master of organization, bringing efficiency and productivity to the Rule29 team. Whether she’s streamlining processes or helping to keep complex projects on track, her ability to stay ahead of the curve ensures the team delivers outstanding results every time.

Approachable and always ready to tackle the next challenge, Susan is a skilled and dedicated professional who consistently delivers impactful and meaningful results. When she’s not focused on her work, Susan enjoys spending quality time with her family, perfecting her baking skills, and indulging her love of Disneyland—particularly savoring a classic Dole Whip.

Susan Herda

Creative Director

Susan wants to be a Disney princess when she grows up.

Creating clear, effective design demands focus, and Susan thrives at the intersection of creativity and strategy. With years of experience crafting engaging brands for businesses ranging from small startups to international powerhouses, Susan knows how to bring ideas to life in a way that resonates. Her passion for detail-oriented strategy ensures that every project—no matter the size—maintains strong visual communication while staying perfectly aligned with client goals.

Susan’s talent doesn’t stop at design. She’s also a master of organization, bringing efficiency and productivity to the Rule29 team. Whether she’s streamlining processes or helping to keep complex projects on track, her ability to stay ahead of the curve ensures the team delivers outstanding results every time.

Approachable and always ready to tackle the next challenge, Susan is a skilled and dedicated professional who consistently delivers impactful and meaningful results. When she’s not focused on her work, Susan enjoys spending quality time with her family, perfecting her baking skills, and indulging her love of Disneyland—particularly savoring a classic Dole Whip.