'Art'
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View ResultThe Importance and Process of Getting to Know Your Target Audience: Part 2
In Part 1, we explored research techniques to understand your audience. Now, it’s time to craft personas. These fictional characters based on real data humanize your audience, guiding your marketing strategy. Learn why personas matter and how to put them into action, ensuring effective engagement and brand success.
View ResultThe Importance and Process of Getting to Know Your Target Audience: Part 1
Stay tuned for Part 2 of our series on understanding your target audience. In the meantime, discover why knowing your audience is crucial and explore effective research methods.
View ResultLet's Raise Our Voices and Partner Together to Stand with Ukraine
As seen over the past few months, Ukraine has been invaded and forced to partake in an unnecessary war. We wanted to help in any way we can.
View ResultArtemis Teas
Artemis Teas & Botanicals meticulously crafts small-batch blends with mindful precision, aiming to awaken the senses, ignite imagination, and promote vibrant well-being. Committed to overall wellness, they guarantee that their teas are beneficial for both individuals and the environment.
View ResultRule29 Joins Farnsworth House Preservation
Rule29 has recently partnered with the Farnsworth House’s newly formed Stewardship Council. The Farnsworth House is considered one of the icons of modern architecture which was designed by the legendary Ludwig Mies van der Rohe.
View ResultThe Manifest Names Rule29 One of The Most Reviewed Naming Companies for 2023
Rule29 was honored by The Manifest as one of Chicago's most-reviewed agencies. We're proud of our impact on clients, communities, and creativity. Join us in our commitment to storytelling, overcoming challenges, and exceeding expectations.
View ResultNicolas Cage and Brand Identity
In today's culture, some figures like Nicolas Cage attract more attention for perceived failures than past successes. Yet, branding's power lies in perceptions. Despite divided opinions, understanding brand storytelling fosters connections beyond surface judgments. Nicolas Cage's brand reflects this complexity, illustrating the nuances of perception in branding dynamics.
View ResultMeet Rule29 2.0
Rule29 unveils a new era, marking a bold chapter in our evolution. Learn why we decided to make a change and discover what it means for our clients and partners.
View ResultRule29 Joins The 2022 Clutch 1000 (Again)
A business can have numerous partnerships during its lifetime. Each one of these is an important opportunity for growth in skills, knowledge, and even the bottom line. But there is one partnership that stands above all the others and it’s the one a company shares with its customers.
View Resultstories
The latest updates and thought-provoking insights on design, business, and strategy from Rule29.
View ResultThe 1st Responsibility of a Leader: Defining Reality
For roughly five years, once a month, I had lunch with the same guy on the same day of the month at the same restaurant and at the same booth. And while many conversations are memorable, the following one greatly impacted the way I see the world.
View ResultLessons from NUMMI
In today's polarized politics and competitive business landscape, the idea of collaboration seems distant. Yet, history shows that unity amidst differences is possible. "The Great Compromise" of 1787 and the partnership between GM and Toyota in forming NUMMI stand as prime examples. While political divides and business rivalries persist, these stories remind us of the power of dialogue and cooperation.
View ResultThe Making of a Sleeping at Last Music Video
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere.
View ResultFolding Outside The Box
At Rule29, we recognize the profound appeal and creative potential of origami, the ancient art of paper folding. Beyond mere recreation, origami offers a stimulating mental challenge while producing delightful decorative pieces or thoughtful gifts. Our journey into merging graphic design with origami has been a recent but transformative endeavor.
View ResultRain or Shine: Embrace the Unplanned
In discussions of leadership and personal development, we often emphasize the journey. Yet, it's crucial to examine the unexpected paths we've traversed. Life rarely adheres to our plotted course; it's marked by twists, turns, and unforeseen accelerations. Embrace these challenges as opportunities for growth, navigating toward the adventure ahead.
View ResultAre You the Favorite Person of Anybody?
Are you the favorite person of anybody? from Lucilio Correia on Vimeo.This is a profoundly simple short that revolves around a single question: ”Are you the favorite person of anyone?”
View ResultUganda: Lifewater and Wheels4Water
Rule29 was privileged to be involved in Lifewater's rebranding efforts and to help raise awareness of their efforts to find lasting solutions to the world's most urgent problem via a program called Wheels4Water.
View ResultThe Importance of Understanding Culture
We can get inspired; we can learn how to upgrade our skills – but if we are not in the right culture, or helping to create the right culture, we are missing out on our best work opportunities.
View ResultLifewater Website is an Official Webby Honoree
We're proud to announce that Rule29 was named an Official Webby Award Honoree for the work we did on the Lifewater Website.
View ResultSteps for a Brand Pivot
That famous Robert Frost quote, “The best way out is always through, ” couldn’t be more applicable than it is for our current state of the world. It’s appropriate for any time your business is facing a crisis or a possible storm ahead.
View ResultHow Research Can Make You a Better Person
Research is inherently tied to bias, whether conscious or unconscious. While biases shape our perceptions, they can also lead to discrimination. Learn how to recognize and address biases to help foster inclusivity and reduce bias in the workplace.
View ResultThe Manifest Names Rule29 One of The Most Reviewed Branding Companies for 2022
We are thrilled to share that Rule29, among other leading branding vendors in the Chicago area, is listed as the most reviewed vendors in 2022 by Manifest.
View ResultWhat is SEO?
Unlock the secrets of SEO with our ultimate guide to online visibility. Learn why SEO matters, how search engines find your website, and the crucial ranking factors that boost your online presence. Discover actionable tips to improve your SEO and enhance user experience.
View ResultWhat is Brand Marketing? How To Create a Brand Marketing Strategy
Unravel the secrets of top sports brands like Adidas and Nike with Rule29's guide to crafting a winning brand marketing strategy. Learn the distinction between a brand and brand marketing, delve into the power of emotional connections, and discover the five essential steps to elevate your brand.
View ResultPaperspec Features ‘Where Love Grows’ Ukraine Relief Poster
We're honored to be featured on PaperSpecs' Paper Inspiration video! As a hub for passionate creatives, PaperSpecs provides invaluable resources for achieving stunning printed pieces. Explore their article and video on our Ukraine poster design to delve into paper and printing insights.
View ResultRule29 is a Proud Sponsor of the Chicago Design Museum
We're thrilled to announce our sponsorship of the Chicago Design Museum. Supporting their mission to build a community of design enthusiasts and emphasize design's profound impact aligns with our values.