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Check out our very own Justin Ahrens featured in Communication Arts insights
Rule29 was recognized in: 2013 for
Rule29's art director, Justin Ahrens, was asked to join 30 other designers to take part in a public installation of 30 posters about 30 characters (people and companies) that are a part of Chicago's design history—using 30 characters of an extended
In Part 1, we explored research techniques to understand your audience. Now, it’s time to craft personas. These fictional characters based on real data humanize your audience, guiding your marketing strategy. Learn why personas matter and how to put them into action, ensuring effective engagement and brand success.
Melissa Coleman, also known as The Faux Martha, shares her journey navigating social media success while embracing a curious, present lifestyle. Join us as we delve into her story, exploring the balance of technology updates and the pursuit of ordinary magic.
In this episode of Design Of, meet Nichole Carter. A woman of many roles. Mother, wife, fighter, advocate, leader, and academic. Together, we have an open and honest conversation about race, #BlackLivesMatter, privilege, and what America feels like for people of color.
Stay tuned for Part 2 of our series on understanding your target audience. In the meantime, discover why knowing your audience is crucial and explore effective research methods.
This episode we talk about what Vernon's family and community did to help him get to where he is at, and what we can all do to live out our unique hero to make a difference.
As seen over the past few months, Ukraine has been invaded and forced to partake in an unnecessary war. We wanted to help in any way we can.
Marty Neumeier has lived a pretty amazing life. His brushes with fame, celebrity, and how a season of failure pushed him into becoming a bestselling author is a fascinating story.
Ciara (Ni Dhuinn) Panacchia's story is a remarkable example of the power of the American Dream. She rose from humble beginnings in a small Irish town, despite facing adversity in the classroom and limited resources.
Artemis Teas & Botanicals meticulously crafts small-batch blends with mindful precision, aiming to awaken the senses, ignite imagination, and promote vibrant well-being. Committed to overall wellness, they guarantee that their teas are beneficial for both individuals and the environment.
Debbie Millman is the creator and host of Design Matters, which is the world's first podcast about design and is known for it's wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought.
Rule29 has recently partnered with the Farnsworth House’s newly formed Stewardship Council. The Farnsworth House is considered one of the icons of modern architecture which was designed by the legendary Ludwig Mies van der Rohe.
Charles Adler is an incredible mash-up of experiences and interests. He’s an East Coast kid who grew up digging street art, skateboarding, break dancing, and all the forms of music that aligned with those interests: punk, hip-hop, and electronic.
Join us for an enlightening episode featuring Samantha Curley, a visionary advocate for LGBTQ+ conversations and creative expression. Discover her journey as an independent producer and co-founder of Level Ground, and learn how she's shaping narratives to foster understanding and connection. Tune in for a deeper perspective on storytelling and empathy.
With shared passions for entrepreneurship and brand development, Debbie Millman and Justin Ahrens discuss broadening the impact of creative work. Together, they aim to create purposeful designs for current and future industry leaders.
AI isn’t new. By now, hopefully, you’ve been using it in some way—whether that’s helping organize information, generating ideas, or optimizing workflows. But have you considered how AI can work alongside design thinking to enhance your creative process? When integrated thoughtfully, AI can uncover insights, remove roadblocks, and accelerate innovation in ways that feel both natural and powerful.
In the dynamic world of brand marketing, agility, strategy, and creative excellence form the foundation of impactful campaigns. At Rule29, we are committed to breaking new ground and transforming how brands engage with their audiences. This ethos was central to the creation of O’N Creative, a brand agency established as the strategic and creative extension of O’Neil Printing, designed to enhance brand experiences through storytelling, AI integration, and a focus on human-centered strategies.
After 25 years of Making Creative Matter®, Rule29 is embarking on an exciting new chapter as part of the O’Neil family. Together, we’re combining decades of creative excellence with expanded resources to deliver bold ideas, innovative strategies, and purpose-driven solutions for your brand. Whether through impactful branding, storytelling, or flawless execution, our mission remains the same: to help your business stand out and connect in meaningful ways.
Rule29 was honored by The Manifest as one of Chicago's most-reviewed agencies. We're proud of our impact on clients, communities, and creativity. Join us in our commitment to storytelling, overcoming challenges, and exceeding expectations.
In today's culture, some figures like Nicolas Cage attract more attention for perceived failures than past successes. Yet, branding's power lies in perceptions. Despite divided opinions, understanding brand storytelling fosters connections beyond surface judgments. Nicolas Cage's brand reflects this complexity, illustrating the nuances of perception in branding dynamics.
Rule29 unveils a new era, marking a bold chapter in our evolution. Learn why we decided to make a change and discover what it means for our clients and partners.
This episodes guest writes something that I think may resonate with you: When you’re constantly focused on what you can do for others, how you can show up in the world and “make things happen”, without balancing that effort with rest, support and love you end up exhausted and overwhelmed or worse, you start to lose sight of possibility and your sense of purpose.
A business can have numerous partnerships during its lifetime. Each one of these is an important opportunity for growth in skills, knowledge, and even the bottom line. But there is one partnership that stands above all the others and it’s the one a company shares with its customers.
David Wallace Haskins, an interdisciplinary artist based in Chicago, creates immersive installations and sculptures, challenging assumptions and exploring human interconnectivity through light, space, time, and sound.
We're thrilled to announce our sponsorship of the Chicago Design Museum. Supporting their mission to build a community of design enthusiasts and emphasize design's profound impact aligns with our values.